Connecting with the new generations of customers

The digital presence of companies is no longer enough, the market has changed again and now it´s time to adopt the form of the network.

Jose Luis Orihuela
Dec 10, 2017 · 3 min read

The Cluetrain Manifesto was right

Digital natives in charge

Recover traditions and rethink stores

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 273,103+ people.

Subscribe to receive our top stories here.

The Startup

Medium's largest active publication, followed by +665K people. Follow to join our community.

Sign up for Top Stories from The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month.

Create a free Medium account to get Top Stories in your inbox.

Jose Luis Orihuela

Written by

Profesor universitario, conferenciante y escritor. Professor, Speaker and Writer. Cultura digital. Digital culture. https://www.ecuaderno.com

The Startup

Medium's largest active publication, followed by +665K people. Follow to join our community.

Jose Luis Orihuela

Written by

Profesor universitario, conferenciante y escritor. Professor, Speaker and Writer. Cultura digital. Digital culture. https://www.ecuaderno.com

The Startup

Medium's largest active publication, followed by +665K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store