Content Creators Are Businesses
Yet, both banks and investors are afraid of them.
One of my favorite questions when interviewing people is from Peter Thiel’s book, Zero To One.
It’s called a ‘contrarian question’, and is, according to Thiel, one every startup founder should ask themselves before creating a company.
‘What truth do very few people agree with you on?’
The entrepreneur answers this question by building a startup.
Jobs created Apple because he believed computers should be user-friendly and part of each household’s lifestyle.
Jack Conte launched Patreon back in 2013 because he believed creators should be paid directly from their fans, not just via ad revenue.
My father created Wikimart (the eBay of Russia) in 2009 because he believed that e-commerce could be much more than just a handful of niche stores with crappy websites.
If you think about it, every great company (or organization or cause or project) was created to answer some version of this question.
For a long time, I didn’t have an answer and it bothered me. I remember interviewing a billionaire CEO of a large electronics chain store company, and he refused to answer this question, to avoid giving away too much…
