Content Overload: Myths, Truths, & The Reality of Content’s New Age

Saturation is no longer the hurdle it used to be, but you’ll still need to adapt if you want to succeed in Content’s new Golden Age.

Emily Sinclair Montague
The Startup

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We’ve all heard the cries and lamentations echoing through the online world. There’s too much content! Content mills are killing the writing profession! It’s impossible to find decent articles, blogs, etc anymore!

Sometimes these dire pronouncements seem accurate, or at least prophetic. There is a lot of content out there, and most of it is arguably low-quality.

Whether you’re tired of reading the same contrived, regurgitated blog posts via promising Pinterest links or you’ve simply grown weary of headlines promising one thing and delivering another, looking for something worth consuming can feel like a true needle-in-the-haystack proposition these days.

So, what’s the story? How did we get here, and where is the online content world going?

A Brief Word On Content Itself. You Know, That ”Stuff” Everyone Talks About.

This piece would be useless without a note on what people actually mean when they’re talking about “content.” It’s a very…

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