The Startup
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The Startup

Contradictions, Inversions, Oddities, and Coincidences

Don’t look at what’s accelerating; look what isn’t. That’s where the real change is.

This article was first featured on The Sociology of Business

It’s become popular to call this crisis a great accelerator. True as it may be, I find non-tech, innovation-by-necessity pivots a more fertile analytical soil.

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Ana Andjelic

Ana Andjelic

23K Followers

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.