Controversy Creates Cash — How You Can Use Outrage to Make Money
“Controversy creates cash.”
This is a term that has always resonated with me. I remember first hearing it used on TV around ten years ago. These days people are more sensitive to controversy than ever, particularly as social media has expanded, so it has never been more relevant
Controversy is often manufactured by businesses to generate a buzz. They go out of their way to offend people who aren’t their target market in order to gain a platform. That exposure then attracts more of their target market and, in theory, will get them to look into their products and services.
Of course, there’s such a thing as bad controversy and good controversy. You need to leverage the right type of controversy to make sure you generate a buzz with the right market, but without upsetting your own demographic.
Let’s take a look at some of the ways in which you can create cash with controversy.
Is this Moral or Ethical?
We have to discuss whether controversy-based marketing is moral or ethical. Obviously, that depends on the person.
The answer is in 90% of cases manufactured controversy is neither moral nor ethical. You’re essentially making people angry and upsetting people to make money. That’s how you…
