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Copy This Blueprint If You Want to Build an Agency & Make Some Serious $$$

Take it away, Clara

Scott Stockdale
The Startup
Published in
8 min readJan 2, 2023

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Image from Clara Baldwin’s IG

Some entrepreneurs are quietly crushing it.

Clara Baldwin is one of those. I interviewed her in 2021 and remember being super impressed.

Despite a far-from-perfect childhood, Clara has founded two successful marketing agencies and a non-profit raising money for domestic abuse survivors.

Now, she’s an award-winning entrepreneur making six figures a year whilst travelling the world.

In a recent conversation, she shared her secrets to building a successful agency.

Here’s her blueprint that you can copy.

Step #1: Land Your First Client

Clara recommends Upwork.

Create a profile, look at the jobs, and follow your curiosity.

For example, if you have experience with Google ads, maybe you can apply to jobs like these:

Screenshot by the author

When sending client proposals, Clara goes above and beyond. Although it takes time, she deep-dives with every potential client and puts her findings into a presentation.

The presentation highlights weaknesses and how her marketing agency can help:

“[Clients] want to know how you’re going to better their business.” — Clara

You’ll make mistakes when working with clients for the first time. I’ve made my fair share. So has Clara.

Things like knowing what to charge and managing client expectations come with experience.

The services you offer may also change. For example, Clara started in web design and now provides a suite of services, including social media management, graphic design, and web hosting.

If you want more tips on landing your first client, look no further. You can find details of how I landed $2,000/month of freelance work in 7 days in this article:

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The Startup
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Published in The Startup

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Scott Stockdale
Scott Stockdale

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