The Startup
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The Startup

Could This ‘Bee’ the Right Opportunity to Get Into the Dating World (as an Investor): Bumble S-1 Teardown

Source: Bumble S-1 filing

Problem

Product overview

Source: Bumble S-1 filing
  • Setting up a profile when the user joins the app
  • Matching with other users based on a matching algorithm and user preferences
  • Chatting and communicating with matches (women-led)
Source: Setting up a profile process as seen in Bumble’s S-1 filing
Source: Matching process as seen in Bumble’s S-1 filing
Source: Chatting stage as seen in Bumble’s S-1 filing
  • Beeline: see who likes you and which potential suiters have already voted yes on the user
  • Rematch: rematch with prior matches
  • Extend: unlimited extensions on conversations
  • SuperSwipe: for indicating strong interest for a potential match
  • Spotlight: users can use Spotlight to advance their profile to the top of the list for potential matches
  • Travel mode: users can change their location to anywhere in the world
  • Backtrack: allows users to undo a “no” vote
Source: Setting up a profile process as seen in Bumble’s S-1 filing
Source: Matching and chatting process as seen in Bumble’s S-1 filing
Source: Bumble S-1 filing
  • Introduce automated photo verification as a safety feature (2016)
  • Launch in-app video chat (2016)
  • Leverage machine-learning capabilities to blur unsolicited lewd images (2019)
Source: Survey Monkey Intelligence
Source: Bumble S-1 filing
Source: Bumble S-1 filing, independent analysis
Source: Bumble S-1 filing
Source: Bumble S-1 filing, Public Comps, independent analysis

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Asha Tanwar

Growth investor and HBS grad, writing about all things tech, startups and post-MBA life. Follow her on Twitter or Instagram @ashatanwar_