Crafting Long-Term Strategy in a Chaotic World

Rafael Kaufmann
The Startup
Published in
6 min readOct 24, 2020

--

This piece was originally published on the Frost & Sullivan New Product Innovation & Development newsletter. A big thanks to Patricia Jacoby for editing and feedback.

The “never” normal, the age of disruption, late-stage capitalism, VUCA world: our era is not lacking in labels, nor in excitement. The apocryphal “Chinese” curse definitely applies: we’re living in interesting times. If you’re a median manager, you’ve spent most of your life in a stable, democratic country, as part of an educated elite; you may have seen true disruption on the TV, but…

--

--