Creating an Identity for Your Brand

A Brand Identity helps customers remember, recognise, and be attracted to a brand.

Photo by Nick Youngson CC BY-SA 3.0 ImageCreator — Via The Blue Diamond Gallery

A common mistake from beginner marketers is confusing their business's brand image with their brand identity. I get it. They sound similar and are related concepts.

But they are not the same thing.

Brand identity is what we think our brand is, and the brand image is what customers believe our brand is.

This article explores what a brand identity is, its importance to a business in creating a reputation, and marketing strategies that a business can use to create and grow its brand identity.

The brand identity influences the brand image

A brand’s identity is its intent to cultivate a specific image in consumers’ minds.

This brand identity influences how customers perceive the brand image.

Therefore, brands do not control the brand image; they can merely try and influence this…