Create. Test. Learn. Repeat.

Annie Krukowska
May 6, 2020 · 3 min read

How about giving your product ideas’ testing some more rigour? Yes, for creativity and innovation to deliver value, they require a degree of deliberation and process of which testing is the crucial step. You gloss over at your peril.

Photo by Science in HD on Unsplash

But first, before asking the team for new products ideas and selecting any of them for testing, are you confident your people can articulate the business strategy, i.e. where those…