Creating the Right Content for Your Digital Audience

Understanding digital marketing drivers

Fiona Livingston
The Startup
Published in
6 min readApr 10, 2022

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Photo by Rodion Kutsaev on Unsplash

Who would have thought that we would live in a world where some of the biggest telecommunication companies don’t own any infrastructure (Skype and Zoom)? Where the biggest taxi company doesn’t own any cars (Uber)? And a bed and breakfast company that doesn’t own any buildings (Airbnb)?

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Fiona Livingston
The Startup

I am a marketing and communications specialist, with a focus on digital, sustainability and audiences.