Creators, Get Ready for the Holiday Content Bump
Black Friday was originally called “black” Friday because the massive post-Thanksgiving buying spree finally put retailers “into the black” for the calendar year.
In other words, they lost money all the way up to November. By Black Friday, they had broken even for the year. All their profits came in between late November and January 1st, as consumers purchased holiday gifts in droves.
The same dynamic doesn’t necessarily apply to content creators (we have Prime Day now, too!). But if you cover gadgets, tech, home decor, makeup, or any other consumer good or service, you’re likely to see a huge bump in traffic and profits from now until the end of the calendar year.
I’ve seen this year after year on my own YouTube channel and various blogs, and I’ve been saying to everyone who will listen (especially Megan Morrone of the newly-launched, gadget-oriented publication Debugger) that I’m expecting I’ll see the same dynamic with my gadget-oriented content here on Medium, too.
Last year, I wrote a story sharing details of how my YouTube traffic and earnings change during the holiday season. Except I published it on Christmas day, so it got totally buried. Here’s that story, for those who want to see how the holidays have affected my YouTube traffic historically — and how you might see changes in your own traffic and profits during the holidays.
The takeaway? Gadget content is massively seasonal, and I can easily get 500% more traffic around Christmas than during other times of the year.
New platforms like Amazon Live (I just became an Influencer there and will be doing live streams — stay tuned) are recognizing the holiday bump in interest in gadget content, and giving creators ways to connect with audiences directly as they look for the latest gadget.
Happy holidays, creators! Keep on doing what you do!
