Creators, Get Ready for the Holiday Content Bump

Thomas Smith
Nov 28, 2020 · 2 min read

Black Friday was originally called “black” Friday because the massive post-Thanksgiving buying spree finally put retailers “into the black” for the calendar year.

In other words, they lost money all the way up to November. By Black Friday, they had broken even for the year. All their profits came in between late November and January 1st, as consumers purchased holiday gifts in droves.

The same dynamic doesn’t necessarily apply to content creators (we have Prime Day now, too!). But if you cover gadgets, tech, home decor…