The Startup
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The Startup

Creators: How to Master the Art of Showing Up Every Day

I know it’s boring, but it can yield tremendous results

Photo by Sam Moghadam Khamseh on Unsplash

Everyone talks about being consistent. But a few truly are.

We all want six-packs, but we still love to eat junk food. We all want a 6 figure business, but we still love to hang out on social media watching cat videos.

So what’s the problem?
The problem is that we are humans, not robots. Humans are lazy larves but like to show off as hustlers.

Let me tell you this: behind the curtain, everyone struggles with being consistent. (Else, it wouldn’t be such a popular self-help topic.)

Showing up every day is one of the most profound and groundbreaking habits you could develop this year to build your online empire.

Here’s how.

Giving Motivation a Finger

Ever felt the need to watch a motivational video or listen to a motivational playlist to get you going? BS!

If you rely on motivation, you’re dead in the water. You see, motivation comes and goes. Motivation is the worst ally in your creative journey. Motivation is like the weather. You don’t have any control over it. If you plan to work only on sunny days while living in London, good look.

Listen: Everyone can be consistent when he feels motivated.

But you can’t trigger motivation. On some days, you just don’t feel like it. Some days are just cloudy and rainy. That’s the way it is.

Embrace the fact that most of the days, you’ll simply not be motivated, and that’s okay. Even if hustle-gurus yell that you have to push harder… The “do-more” mentality always backfires (at least, for me.)

When it comes to being consistent, I design my day in such a way that I can stick to it, even on the bad days (more on that in just a few.)

Hate never gets you far

We all started this “making money online thingy” because we were sold on the idea of doing what we love and being our own boss.

But hey, if you don’t enjoy the journey, then it’s worth no more than a fart in the wind.

For example, if you don’t enjoy being on social media to “build an audience,” don’t freakin’ do it. There are plenty of other ways to build an audience without doing things you hate.

The problem is that many creators execute blindly on the advice they read in a corner of the internet without ever asking themselves: Do I really enjoy it? Does it really make sense?

Just because you bought a course or listened to an “expert” doesn’t mean that you have to take everything as gospel.

In the end, you’re the only captain on board. You’re going to do the grind. So better to enjoy the waters you’re going to navigate in.

Listen to yourself first. (I know, it sounds cheesy.) And when you find some form of resistance, start digging deeper.

Here are some questions to get you going:
- Do you enjoy the task?
- Is it clear to you what you need to accomplish?
- Do you have a simple action plan to follow?

Building a system that empowers your laziness

Everyone wants to be effective and productive. Yet, neither you nor I are robots. Pushing too hard on the spring may cost you an eye.

I’ve plenty of systems in my business that allow me to show up even on bad days.

The goal is to find ways to get you started and keep you going even when you’re lazy. Even when it’s dark and rainy.

For example, I have an almost pathological obsession with automating all kinds of tasks that I have to do more than 3 times.

Why? Because I know that those tasks will add up and may become a friction point in my creative journey.

Yes, you should build a system that embraces your laziness.

But be warned: Creating such a system will not happen overnight. In fact, it may be the most time-consuming and mentally draining task… but it’s worth spending time on it since it will make everything so much easier in the long haul.

Why? Because working on such a system will reduce the amount of willpower you’ll need to show up every day. It will help you canalize your focus to the few tasks where you are truly indispensable.

The question to rule ’em all

Not all tasks are created equal. Some tasks will yield high results, some will just be a waste of time.

Creating a new course that you could sell is certainly one of those tasks that can yield higher results than doom scrolling on TikTok. Writing an article that will get more exposure is probably more important than changing the background color of your website.

Your role as a creative business owner is to identify those “moving the needle” tasks.

Those are the ones you want to be consistent with.

Showing up every day is nothing else than a habit. And habits take willpower to be implemented. But once done, habits don’t require willpower anymore. You can work on autopilot and show up every day even on bad days.

Now, it’s your turn!



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