The Startup
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The Startup

Cultivating ‘Lotus’

How developing the visuals, audio and UI of our meditative story app lead to a new way of reading on the phone.

Promotional image of Read Lotus, our meditative reading app.
‘Lotus’ immerses the reader in its story with color, sound and animation. (Illustration: Tim Hengeveld.)

At Immer, we’re working on a new way of reading great books on the phone, a way to spend your screen time more meaningfully. We’re not quite there yet, but we did just release our first English-language pilot app, Lotus, in the iOS App Store

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Niels ’t Hooft

Niels ’t Hooft

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Hybrid writer of literature, games and apps. Co-founder & CEO of Immer, reading books remade for the smartphone.