The Startup
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The Startup

Decision Making From Hell

We make decisions on a daily basis, from something as innocent as figuring out what to have for lunch to deciding on whether to go for that last bid or not in a property auction. In business settings, sub-optimal decision making can lead to bad experiences for users or customers and financial losses.

Photo by James Lee on Unsplash

It is worth emphasising at this stage that the core of the matter is not about avoiding mistakes at all cost or…




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Wilson Wong

Wilson Wong

I’m a professional data + product leader trained in comp + info science. I code, write, take photos for fun.

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