The Startup
Published in

The Startup

Define Your KPIs

Do you know what a KPI is? Do you know what your KPIs are?

Utilizing KPIs…

  • Employees become more aware and involved in the mission.
  • Efforts align with strategies.
  • It is possible to quantify performance and help workers understand how their activities contribute to the overall success of key factors.
  • Leaders can base analysis and decisions on quantitative data.

Example:

Let’s use a digital marketing scenario…

The Difference Between KPIs and Metrics

Metrics point to a gross number.

KPIs inform you of results that emerge from metrics.

Examples of KPIs and the metrics used:

  • Conversion rate: total sales ÷ total site visits
  • Average sale: total revenue ÷ total sales
  • Index of engagement: total visitors that interacted with page ÷ total visitors
  • Social influence index: total liked or retweeted posts ÷ total posts

Learn more about how TEAMS can help your company

Learn more at www.FractalSolutionsLLC.com

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 340,876+ people.

Subscribe to receive our top stories here.

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +760K followers.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store