A lot of people are focused on bullshit.
And don’t misunderstand — the bullshit matters.
That pitch you gave. The awesome perks and culture you promise recruits. That edgy marketing copy you put on your Product Hunt post. All different forms of bullshit.
Bullshit creates expectations, and that’s why it matters.
You need to deliver. Or better yet, over-deliver.
Promise users X and Y? They better be there when a user tries your product. Plus feature Z as a cherry on top.
Good bullshit with no delivery will lead to awesome surface-level metrics, with no real substance behind them.
Don’t get lost in the number of hits, downloads, or registrations there are. Look deeper down the funnel. How many of those people actually stayed and used the product? How many would recommend it to a friend?
There is an enormous amount of money spent marketing shitty products. Pump the brakes and focus on what really matters— the value you provide to people.
Nobody cares that your Facebook ad has a 40% conversion rate if no users stick around after clicking. It means you have a pretty picture and some good bullshit… and nothing to back it up.
For those who use and like your product: Ask them what they like and why they like it. Optimize on things that are working.
Then flip it and ask all the people who dropped or became inactive what they didn’t like. What turned them off? Why didn’t they come back?
You were able to draw them in, but there was something you didn’t deliver on. What was it?
Deliver. On. Your. Bullshit.
If you don’t, you’ll churn and burn. If you do, you’ll learn and earn.
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FURTHER READING → Entrepreneurship is a Pool
Published in #SWLH (Startups, Wanderlust, and Life Hacking)