Design Sprints are Absurd

It’s Time to Get Serious

The ‘Design Sprint’, made extremely popular by Google Ventures is a highly problematic approach to innovation. At best, it’s a glorified ‘team-building’ exercise that has made its way into thousands of massive corporations, startups, and company workshops. Due to its adoption and promotion by Google, it has spread like absolute wildfire, but even on its’ best days shouldn’t be really be taken seriously in any organization, big or small. The reasons are simple.