Design Systems

Part II: Design Language

Emma Bostian
The Startup

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In part one we took a look at the foundations of Design Systems. If you haven’t read that yet, I suggest you check it out!

In this post we’ll delve into the foundation of a design system: design language.

A Design Language is a shared vocabulary for design.

— IBM

What Is A Design Language?

A design language is the set of standards which guide the creation of a suite of products underneath a brand. I like to think of a design language as the personality of a brand or product and its corresponding visual design assets.

A design language is comprised of three facets:

  • Guidelines
  • Elements
  • Components

You may see no distinction between elements and components within a design language or UI kit. I’ve made the distinction here to illustrate that some components are comprised of other components (elements). I like to call these composite components.

Guidelines

Guidelines are principles which describe how your design language should be leveraged to build products. It includes things such as:

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Emma Bostian
The Startup

Software Engineer @ LogMeIn by day, cat Mom by night. Also a full-time Bibliophile. I enjoy all things Front-end & Design