Design Thinking Playbook

In this article, we cover:

• What is Design Thinking?
• Traditional Approach vs. Design Thinking Approach
• Design Thinking Success Story #1
• Design Thinking Stages
• Stage 1: Empathise
• Stage 2: Define
• Stage 3: Ideate
• Design Thinking Success Story #2
• Stage 4: Prototype
• Stage 5: Test
• Design Thinking Success Story #3
• Design Thinking Success Story #4
• Performance of Design Thinking Companies
• Measuring Design Thinking at your organisation
• Why Design Thinking Fails
• So you ran a Design Thinking Course. What’s next?
• Final Thoughts

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A can of WD-40 can be found in millions of homes around the world. However, the world’s favourite penetrating oil and water-displacing spray wasn’t perfect from the very beginning and it took 39 failed attempts to perfect the formula. This resulted in the name WD-40 which stands for Water Displacement perfected on the 40th try.

Today, WD-40 has a market cap of USD $2.49 billion.