Design Thinking vs Systems Thinking

And how a young man managed to solve what firefighters and engineers couldn’t.

Anannya Sharma
Nov 10, 2020 · 4 min read

So what exactly is design thinking?

Elements of design thinking: empathise, define, ideate, prototype, test
Elements of design thinking: empathise, define, ideate, prototype, test
Source: Interaction Design Foundation (CC 3.0)

And what is systems thinking?

Iceberg model diagram: react, anticipate, design, transform
Iceberg model diagram: react, anticipate, design, transform
(Source: Kohei Nishizuka)
Diagram of a feedback loop: input leads to output, which leads to feedback, which changes input
Diagram of a feedback loop: input leads to output, which leads to feedback, which changes input
Source: GliderMaven (CC 1.0)

Design vs Systems thinking.

Why should these paradigms matter to digital marketers?

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Anannya Sharma

Written by

A Generation Z kid studying sociology and searching for the Fortress of Solitude.

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