Design to Delight: Raising the Bar on Software Design

Don’t simply meet the expectations of today’s world. Exceed them. Come learn how to take your software to the next level as you take your new product off the ground.

New products get launched every day. According to Clayton Christensen, a Harvard Business School professor, there are 30,000 new consumer products released each year. As a consumer, you don’t have time to take a deep dive into every product that comes across your plate. You give them a once over and if it didn’t make an impression on you, then you say, “thank you, next.”

In the software industry, we know this is how consumers think. We must make an impact in a matter of seconds. Once hooked, we need to provide a delightful experience to keep them coming back and using our software. Staying on top of end user expectations is a full-time job. We need to design to delight from our elevator pitch to the daily UX of the users.

The unfortunate part of it all is that you cannot simply meet expectations to delight someone. You have to surpass them. You have to surprise the users so they sit back and think “wow, that was cool!” There are infinite more ways to miss expectations than there are to exceed them, so finding the right way to…