The Startup
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The Startup

Design your products around mindsets, not just user personas

How to define where your customers sit on a vast scale of motivations.

The problem with user personas alone is that they are often times simply a description of the top-of-the-bell-curve average person, identified from a lineup of assumptions. Not all of your users will resonate with the sentiments of the average person. So this begs the question:

How can you be confident that your personas embody your entire user audience?

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