Designing an Amazing Pitch Deck
How to capture your reader’s attention in 15 seconds or less
I have spent half of my career working in the FMCG (Fast Moving Consumer Goods) industry as the CFO of a brewery. The challenge, when selling a physical product in large retail stores, is to stand out on the shelves. Companies do not only compete for shelf-space, but also for consumer attention, and boy is the attention span short!
Research in the field of consumer decision-making tell us that people in stores make their purchasing decisions in as little a 1/30th of a second. This extremely short process is guided by three elements:
- Specific purchasing requirements (bottles or cans, lager or IPA);
- Brand recognition; and
- Packaging design.
They say you shouldn’t judge a book by its cover, but that’s exactly what we do in the supermarket everyday. We stroll through the aisles and purchase things we need, brands we know, and products that just look appealing.
So right now you might be thinking, where is he getting at?
