Designing for Customers

Steve Franks
Nov 2 · 3 min read

The Lean Startup / Business Model Canvas / Customer Development process for developing a new product (and business) has become widely used, with well-documented techniques. On the other hand, innovation (starting with new product invention and early product development) is still sometimes seen as a serendipitous happening, not a process.

  1. Innovation is very much a process, with its own set of well-documented techniques.
  2. The two processes, innovation process and startup process, fit together nicely — and together produce superior new products.

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Steve Franks

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I help startup entrepreneurs start, and I call Fort Wayne, IN home.

The Startup

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