Designing for Customers
Nov 2 · 3 min read
The Lean Startup / Business Model Canvas / Customer Development process for developing a new product (and business) has become widely used, with well-documented techniques. On the other hand, innovation (starting with new product invention and early product development) is still sometimes seen as a serendipitous happening, not a process.
- Innovation is very much a process, with its own set of well-documented techniques.
- The two processes, innovation process and startup process, fit together nicely — and together produce superior new products.


