Designing Strategy: Using Design Thinking for Business Strategy

Use this five-step process to design a more competitive and innovative strategy

Andrew James Walls
Feb 10, 2020 · 5 min read

The lifespan of multinational corporations has never been shorter. Half of today’s S&P 500 firms will be replaced over the next 10 years in what will be the most turbulent decade in modern history.

The old model of top-down corporate strategy is broken. It often misaligns organizations, gives shallow, mostly ignored direction and lacks followthrough.