Developer Secrets to Unprecedented Mobile App Engagement

Josiah Humphrey
Dec 18, 2017 · 9 min read
Image for post
Image for post
Originally published on http://www.appsterhq.com/

What makes an app engaging?

Image for post
Image for post

“Make it as easy, compelling and as rewarding as possible to use. By focusing on that, it’s going to be engaging no matter what.”

“There are so many apps that don’t need to be there. An app is about functionality and utility, where someone is looking to do a specific action quickly, so make sure that core functionality is front and centre.”

“I think our team would say to focus on the entire user experience — each pixel, button, interaction is an opportunity to delight your players/users.”

How app developers build engaging experiences;

1. Create an effective onboarding process

Image for post
Image for post
Image for post
Image for post

2. Optimise your push notification strategy

Image for post
Image for post

3. Engage in a two-way communication process with users

Image for post
Image for post
Image for post
Image for post

4. Leverage analytics to drive key growth actions

Level 1:

Level 2:

Level 3:

Image for post
Image for post

To sum it all up:


Thanks for reading!

If you enjoyed this article, feel free to hit that clap button below 👏 to help others find it!

Image for post
Image for post
Image for post
Image for post

Got an idea for an app? Let’s talk.

Image for post
Image for post

The Startup

Medium's largest active publication, followed by +684K people. Follow to join our community.

Sign up for Top Stories

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Take a look

Create a free Medium account to get Top Stories in your inbox.

Josiah Humphrey

Written by

The Startup

Medium's largest active publication, followed by +684K people. Follow to join our community.

Josiah Humphrey

Written by

The Startup

Medium's largest active publication, followed by +684K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store