Did you know that Angie could increase your income like magic?

meli_b
meli_b
Sep 14, 2015 · 2 min read

But who the @#%! is Angie?! If you are a UX designer, I am certain that you are familiar with the word “persona”. But what about the others? Do you really know why personas are indispensable and how can they help you? Maybe this example will help you to understand the concept and how to implement it into your own business.

What is a persona? I don’t speak Spanish.

A UX Designer’s job basically starts with the creation of the persona(s). Without them there’s not much use starting anything.

A persona is a fictional customer type who will use your product, they represent the potential consumers with their own stories and backgrounds. The more trustworthy your persona is, the better your chances are.

I’m sure most of you are familiar with the popular simulation game: The Sims. The video game’s objective is to create virtual people (so-called sims), put them into houses and help them to achieve their dreams and live their lives.

By the end of this article you will realize that creating a sim is reasonably similar to the creation of the personas. In Sims, you have to decide about the gender, life stage, appearance and traits of a given sim. Designing a persona is fairly similar to that.


If you want to read the whole article, please click here.


Image for post
Image for post

Published in Startups, Wanderlust, and Life Hacking

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

-

The Startup

Medium's largest active publication, followed by +668K people. Follow to join our community.

Sign up for Top Stories

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Learn more

Create a free Medium account to get Top Stories in your inbox.

meli_b

Written by

meli_b

UX designer ● product manager ● dog lover ● music addict ● dancer ● language fanatic ● buddhist

The Startup

Medium's largest active publication, followed by +668K people. Follow to join our community.

meli_b

Written by

meli_b

UX designer ● product manager ● dog lover ● music addict ● dancer ● language fanatic ● buddhist

The Startup

Medium's largest active publication, followed by +668K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store