Diversity to Inclusion: 9 Steps You Can Take to Unlock Your Company’s Competitive Edge (Pt. 1)

Dalia Katan
The Startup
Published in
8 min readJul 18, 2019

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Photo by rawpixel.com from Pexels

Diversity in the workplace is often described as a double-edged sword: it may pose a risk for conflict or give organizations an incredible competitive edge. The key to unlocking that competitive edge? Inclusion.

Diversity and inclusion (D&I) are more than just a box to check to boost a company’s social brand; it’s good business, for any business. Diverse teams are more creative, productive, and innovative, and are better at problem-solving and decision-making because of the variety of perspectives and experiences represented. By including individuals from diverse and intersectional backgrounds, companies can better understand their market, mitigate unconscious bias, and enhance marketing efforts, helping them win in an increasingly diverse, global, and socially conscious marketplace. And here’s the icing on the cake — D&I also enables companies to:

  • Attract the best talent;
  • Improve employee satisfaction and retention rates;
  • Boost and improve leadership effectiveness; and
  • Have more organizational flexibility.

With all that said, it’s no surprise that diverse companies are 35% more likely to financially outperform the market — if properly managed through a culture of inclusion. Moral of the story? Companies that want to succeed in the future of work will need to make D&I a business priority or they will get left behind.

Last year, I launched Deloitte’s Refugee Workplace Integration program with the Tent Partnership for Refugees to research how employers could nurture the talents of minorities in the workplace, specifically focusing on refugee and immigrant populations. We found that top-performing companies focused on inclusion as a core company value, rather than diversity as a number. After all, successful workplace inclusion is more than just a hiring decision; it’s a commitment to fostering a culture that unlocks the full potential of each individual in a team.

Top-performing companies focused on inclusion as a core company value, rather than diversity as a number. After all, successful workplace

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Dalia Katan
The Startup

Startup founder ··· former Head of Product + Deloitte consultant ··· writing on company-building, sabbaticals, life-design