Do Loyalty Programs Work?

Loyalty Science Lab
The Startup
Published in
6 min readMay 21, 2020

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Two large-scale scientific studies offer evidence on loyalty program impact and optimal design considerations

Loyalty programs are popular, yet their impact can be notoriously difficult to assess. Many businesses are uncertain how much these programs truly contribute to their bottom line, despite US consumers being quite fond of loyalty programs and being active in an average of 6.7 such programs.

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Loyalty Science Lab
The Startup

We are a university research lab devoted to scientific research on brand/customer loyalty. Follow us at https://www.linkedin.com/company/loyalty-science-lab.