Building the next +$1B unicorn? This is for you.

“Do Things That Don’t Scale” Says Paul Graham. But How Do You Know Which Unscalable Things To Do?

Paul Graham’s article is top-class advice. Yet many lose their way trying to implement it. Here’s practical advice on how to do it.

🚀 Ch Daniel
The Startup
Published in
8 min readMay 18, 2019

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Illustration: Ranganath Krishnamani

“Scaleable” means you’re building your startup 3, 5 or 10 times as fast as someone who’s doing the same work, but manually.

Economies of scale, they call it. We’ve seen how tech giants (along with scalable startups) are in the topmost profitable companies and it’s no wonder: technology in itself means scale.

We’ve also seen this tendency to focus only on scale, to the point where startup founders dismiss some ideas, simply because they can’t be scalable from ground 0.

Yet the catch is this: building a startup that can generate +$100,000,000 in revenue (or more) means that you come up with a scalable plan and do the unscalable work until it reaches that point.

Like a snowball.

What I said so far quickly explains an article that’s popular in the startup industry: “Do things that don’t scale” by Paul Graham. But one question arises.

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