The Startup
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The Startup

Do You Know How Much You’re Really Charging Your Customers?

Hint: It’s a lot more than the price of your product

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I was hungry, it was lunchtime, and I was at a mall, so I did what hungry people at malls do — I went to the food court. Lots of other people must have been hungry, too, because the lines were long. I sighed and joined the back of the line for the Chinese food station because……




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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