Do You Need an Executive Coach? Read This

Jason R. Waller
The Startup
Published in
11 min readMar 17, 2020

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Photo by Fabrizio Conti on Unsplash

Who needs a coach? What does coaching look like? How does it work, or does it work at all? This article is for people who might want a coach, people who have coaches, and people just curious about the craft.

The coaching industry is booming. Depending on how you categorize the service of coaching, its total market size is anywhere from $2B to $15B. The International Coach Federation estimates that coaching in North America alone grew 35% from 2011 to 2015 (updated study numbers are coming out this year).

With all this activity, you’re very likely to encounter coaching at some point in your life — if you haven’t already. The rise of the knowledge worker is fueling demand for people just like you to be stronger leaders, work smarter together, and make better decisions. And coaching is here to help.

I’m especially talking to startup executives here. They’re one of my main client groups and most founders I’ve met have a lot of interest in the value of coaching without much access to it. But the message rings true for anyone.

Just what is coaching?

“We cannot teach people anything; we can only help them discover it within themselves.” — Galileo Galilei

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Jason R. Waller
The Startup

Executive coach to CEOs and leaders. Partner at evolution.team. Speaker, combat veteran, ex-consultant. Top writer in Leadership. www.jasonrwaller.com