Do You Need to Hire a Product Marketer?

This article is intended to help founders, product owners and marketing leaders design and recruit for better product marketing roles.

I cut my teeth as a product marketer at Facebook. The role was ambiguous and the remit was broad. There were no guardrails, no clearly defined ‘roles and responsibilities’ and different functions had very different expectations of what a product marketer should deliver for the business. The way I came to understand, and ultimately define, my role was through working closely with a range of product marketers: on dozens of…