Why AI Will Be Your New Best Friend in Sales

2.5 billion GBs of data is created daily. As a result, 90% of sales leaders cite information overload for missing quotas. So much so that 57% of sales representatives surveyed in 2018 missed their sales quotas the prior year, according to Forbes. To make matters worse, nearly half of a sales representative’s time is spent on administrative tasks. The overwhelming amount of information is distracting and slows down the core engines of business, generating sales.

I sat down with Anoop Bhatia, the Chief Executive Officer of Nowigence who discussed the benefits of utilizing it's Artificial Intelligence (AI) platform called Pluaris for Sales Intelligence (SI) and the features within the program creating a full, dynamic scope in real-time from lead grooming to approaching new prospects.

I started my career as a sales rep in the mid-80s. At that time, the pace of business was slower, and we didn’t have a plethora of digital tools like the web or team collaboration platforms like Slack or the ability to record and transcribe conversations and discussions. Now sales reps work in a digital era where more data is available than they can manage. Staying abreast of all internal and external intelligence to help them succeed is a task by itself. We utilize AI to fill the gap. Their market intelligence is enriched in real-time to help them achieve their…