Don’t Become A Tech Stack Prisoner
Hidden questions to ask yourself before adding a tool to your tech stack.
As a busy marketing consultant, I meet with too many tech stack prisoners.
The biggest problems I see:
- The tool is cookie-cutter.
- The tool bottle-necks growth.
- The tool is based on ancient tech.
A modern tech stack should take care of the dirty clockwork for you — not be the dirty clockwork.
It doesn’t matter if it looks like a newfangled Ferrari from the outside if what’s under the hood is actually 1995 Honda Civic parts.
What I see way too often is a CEO handing off all tech stack responsibility to the CTO without knowing a thing about the limitations.
Many of these CTOs recommend a “universal” tech stack.
I probably don’t have to tell you this, but if a CTO walks in the door telling you to use a “universal” tech stack — you should probably look for a new CTO.
- Every startup has different needs.
- A universal tech stack doesn’t exist.
The real reason many CTOs don’t want to switch to more modern solutions is likely because they’ve been using the same dusty stack…
