Don’t Build a MVP!

J Cornelius
The Startup
Published in
4 min readAug 16, 2019

Photo by Carl Heyerdahl

A popular term in the startup world is MVP, or Minimum Viable Product. An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.

A common mistake people make with an MVP is to build something that’s too focused on the mechanics of the task. It might help people accomplish the task, but it’s not easy to use, and it doesn’t generate delight. Consider the illustration…

J Cornelius
The Startup

Helping digital product & innovation teams get clarity and confidence in what they’re building. Author of LOOPS https://loopsbook.com #design #ux #ui