The Startup
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The Startup

Don’t Confuse Luxury With Premium: 8 Key Differences

We pay a premium for luxury, but luxury isn’t always premium.

Rolex watch — what is the difference between luxury and premium brands?

We often assume that we’re paying for a premium product that will last longer than a lesser priced alternative by paying for a luxury item.

However, this isn’t always the case.

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Daniel Hopper

Daniel Hopper

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I share my passion for Marketing, Health & Fitness. Connect on social: linktr.ee/BYB_Marketing | Like my writing? Buy me a coffee https://ko-fi.com/danielhopper