The Startup
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The Startup

Don’t Fall In Love With Your Startup Idea Until You’ve Answered These 5 Questions

Every startup idea seems good at first, but how do you know whether it’s actually an idea worth building?

Image courtesy Monstera via Pexels

Having a new idea for a startup is a lot like having a crush. Assuming you’ve had a crush — and I’m sure you have — you know exactly what I mean. You…




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Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

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