Don’t just ship it: Why we worked on a new idea for 3 years

Product lessons from growing our startup to 8 million users without a single dime in outside funding

Aytekin Tank
Oct 27 · 7 min read
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“Version 1 sucks, but ship it anyway.”

The trouble with the “just ship it” mindset

Don’t just ship it: Why we worked on an idea for 3 years

1. Instead of fixating on expansion, build something truly useful

Are we listening closely to people’s needs?

Are we learning from both our mistakes and insights gained?

2. Stay disciplined.

3. Be bold.

What if we, also, created our own rules?

What if we were bolder with our ideas?

4. Be patient.

Being patient meant caring about our customers and spending not just a few hours listening, but a few years.

5. Finally…have a vision that comes from outside of you.

Patience comes from vision.

True vision = Putting your customer’s voice above your own.

The Startup

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