What gets measured gets… well, invoiced.

Don’t Leave Money on the Table

Some ten years ago, I worked as a freelance web developer. Or — to put it as I preferred to define myself at the time — I made a living by running a small web agency.

Regardless of the label, I did web development, design, and some strategic consulting. And I had a product: my own content management system (CMS) called, *drumroll*, Sitereactor.