The Startup
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The Startup

How to A/B Test without breaking the bank

Don’t Let Budget Be the Limiting Factor in Running an A/B Test

As a product manager, we are sometimes asked to do more with less. When it comes to AB testing, this is often perceived as something difficult thing to do, since many AB testing platforms like Optimizely, Optimize 360 and AB Tasty can cost a pretty penny, and most companies don’t have an…

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