Don’t Waste Your Time Launching a Paid Newsletter — Do This Instead

New creators are getting slaughtered

Starting a paid newsletter looks thick on paper:

You imagine people sending you money every month to read your cute words while sinking into your hammock, feeling the sand between your toes.

But that’s not how it plays out in real life.

For every creator making a living off paid subscriptions, there are hundreds grinding away just to pay their bills.

Here are the ugly reasons why:

Newsletters are rubber bands

You can only pull it so tight before it snaps back in your pretty face.

There’s a secret limit to how much people are willing to pay for a newsletter before they feel it’s overpriced and snub your offer.

Take Ben Settle, a well-known email marketing industry leader.

He has a paid physical newsletter. It goes out once per month. It’s around 20 pages. He charges $97 for it.

Or take Jim Rickards, an expert in the financial industry. He has a newsletter called Strategic Intelligence that he sells for $25 a month. His newsletter goes out once per month, too.