The Startup
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The Startup

Driver Trees — How and Why to use them to Improve your Business

Foster alignment, broaden understanding and find focus

I was introduced to the Driver Tree concept a few years ago at HelloFresh. It was introduced by our leadership to support our growth and focus the teams on how they could contribute to the success of the business. It worked. After its adoption, there was a noticeable elevation in the effectiveness of teams across the business.

Driver Trees (also known as KPI Trees) are a simple effective tool that can be…

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