From zero to successful e-commerce brand owner

The Touchdown Strategy: How to build an e-commerce brand empire starting from scratch and with low budget

Luca Borreani
The Startup

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In the following paragraphs, I will share with you the main secret behind building a huge and extremely profitable e-commerce business by starting with a low budget. But first, I want to go through some reasoning. It will help you understand why the Touchdown’ Strategy is what you need to take that leap forward.

If you are a DropShipper, you know things have changed over the last years. What was working in 2016 and 2017 does not work anymore. The reason is simple: Customer Experience.

The Internet is not a place for scammers. It was, in the past. But in 2018 both governments and main players (such as Facebook and Google) started to fight this attitude heavily (and luckily, I would say). That’s why many affiliate marketers running shady campaigns just quit the industry over the last months and that’s why even dropshippers are having a hard time.

Let’s analyze it from a different perspective

OK, so let us imagine for a second you’re an average person. I know it won’t be easy because clearly, you are brilliant, at least based on the fact that you are reading this article. But for the sake of the experiment, let us assume you are someone who has no idea of what…

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Luca Borreani
The Startup

Serial Entrepreneur - Growth Marketer | Stealth Startup | Previously founded uDroppy & Targeto