Elon Musk’s Recent Walkaway from Twitter is the Best Lesson for 1-Man Consultants in Ages

Yes, people. Interested buyers can walk away anytime during the deal cycle. You must be ready for it.

Aldric Chen
The Startup

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Elon Musk letting the Twitter bird out of a cage.
Image by mohamed Hassan from Pixabay

Elon Musk has decided to turn his back on the Twitter deal as of the date of writing.

The richest man on Earth (as of today) offered to acquire Twitter for a total sum of $54 billion, at $54.20 per share, in early April 2022. As of early July 2022, Twitter’s share price pauses at $36.81 per unit.

The after-hours share price indicates more pain next week.

It is a painful experience for Twitter shareholders and investors. I know because I am one.

At the same time, this case study contains a powerful package of practical lessons for 1-Man consultants on the deal negotiation process and client relationship management.

Without Clarity, Would-Be Buyers Walk Away

Elon wanted to know the percentage of bots, bot armies, and scammers currently residing on Twitterverse. He mentioned that it impacts user reach and advertising revenue.

The problem is not his ask. Think about it. Buyers always have questions. As consultants, we must…

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Aldric Chen
The Startup

24x Top Writer (as of June 2023). Serial eavesdropper. I capture interesting & uncomfortable real-life retirement / work-life stories the way they are.