The Startup
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The Startup

Elon vs. The Alligators (Part II)

An illustrated analysis of Elon Musk’s competitors, “frenemies” and enemies. Taken together, Tesla and SpaceX are disrupting $3.6 trillion in annual revenue. Alligator height shows annual revenue of entrenched stakeholders on a logarithmic scale.

Why Alligators? Because alligators are apex predators. They have been around for about 80 million years, since the time when most of the earth’s oil deposits were formed. And alligators become aggressive when provoked.

Alligator height represents annual revenue of entrenched stakeholders (logarithmic scale).

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