Engineering a successful product launch

How not to do a big bang that causes a big bang

James Stanier
The Startup
Published in
7 min readNov 22, 2018

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Photo by SpaceX on Unsplash.

Panic, panic!

It’s the day before launch.

The engineering team looks frantic. There are empty takeaway coffee cups across their desks, in the bin, and on the floor. Kelly is slouched over her keyboard looking at her monitor through her fingers. It’s the…

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James Stanier
The Startup

Writing things that interest me. Hopefully they'll interest you as well.