Entrepreneurial sixth sense: how intuition drives stronger decision making
Adam Werbach was the Sierra Club’s golden boy.
He grew up in Los Angeles where, as a 7-year-old, he would check Smog reports before his morning T-ball practices. A morning habit fueled by an enormous love for the environment and a vision for a greener future.
At the age of twenty-three, Werbach became the youngest president in Sierra Club history — one of the leading environmental organizations in the United States that promotes climate solutions and conservation.
He hit the ground running and immediately began harnessing his youthful energy, smarts and perhaps a bit of intuition to drastically change the way the club operated.
The young activist was loved far and wide and had accumulated a large following… that is until he made a business decision that nobody saw coming.
Adam Werbach decided to take a consulting gig at nonother than… Walmart… the organization that many conservationists believe embodies everything the Sierra Club stands against.
Suddenly, Werbach went from touring the country and giving 200 speeches a year in front of raving supporters to not being able to speak in public without private security.
